With must-have updates, a new edition of the bestselling method that shows how anyone can turn their one simple idea into millions – without lifting a finger! One Simple Idea, Revised and Expanded Edition has been revised and updated to reflect current trends and practices in the industry. In addition to teaching readers how to turn their ideas into marketable products that companies will want to license, Key expands upon his cutting-edge product development, sales, and negotiation strategies, making note of the new opportunities and technologies available to creative people today. The book also features real-life success stories from people who have used his strategies.
Stephen’s speeches are based on simple principles using innovative strategies to help build your brand and stay ahead of the competition.
About Stephen & Madeleine Key
Since 2008 Stephen and Madeleine Key have written together 1,000’s of articles on intellectual property, entrepreneurship, inventing, and the licensing business model. Their writing regularly appears in Forbes, Inc., and Entrepreneur. Also seen in Times, The New York Times,Fast Company, Fox News, The business Insider, Yahoo Finance,IP Watchdog and others.
Madeleine writes for Inc.com, IPWatchdog.com and The Center of Intellectual Property Understanding.
Within the marketing and communication sphere her specialties include ghostwriting and social media on entrepreneurship and innovation.