With must-have updates, a new edition of the bestselling method that shows how anyone can turn their one simple idea into millions – without lifting a finger! One Simple Idea, Revised and Expanded Edition has been revised and updated to reflect current trends and practices in the industry. In addition to teaching readers how to turn their ideas into marketable products that companies will want to license, Key expands upon his cutting-edge product development, sales, and negotiation strategies, making note of the new opportunities and technologies available to creative people today. The book also features real-life success stories from people who have used his strategies.

Stephen Key


Stephen is the author of the bestselling book series One Simple Idea published by McGraw-Hill. He also writes for several publications including,,


Stephen’s speeches are based on simple principles using innovative strategies to help build your brand and stay ahead of the competition.

IP Strategist

97% of all patents don’t recoup the cost it takes to file them. If you don’t like this statistic you need an IP strategist.

About Stephen & Madeleine Key

Since 2008 Stephen and Madeleine Key have written together 1,000’s of articles on intellectual property, entrepreneurship, inventing, and the licensing business model. Their writing regularly appears in Forbes, Inc., and Entrepreneur. Also seen in Times, The New York Times,Fast Company, Fox News, The business Insider, Yahoo Finance,IP Watchdog and others.

Madeleine Key

Content Marketing

Within the marketing and communication sphere her specialties include ghostwriting and social media on entrepreneurship and innovation.


Her subject matter expertise is in entrepreneurship and innovation while breaking down the barriers to innovation commercialization.


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Check out Stephen and Madeleine’s most recent column with Forbes!

Upcoming Events

Let Stephen show you how to apply a few simple techniques to bring an idea to market!

Featured Interviews

Stephen has interviewed top leaders in all types of industries.


“For serious passive income…
this is a great book.”

— Tim Ferriss, author of the #1 New York Times Bestseller, The 4-Hour Workweek.